personal rebrand
After a grueling 3 year process of applying to jobs post grad, I came to the decision that I would rebrand my portfolio and social media presence every thousand applications (it’s rough out there)
The following is my third rebrand- I am happy to share my original and second rebrand upon request of an employer!
Reinvent my personal brand to appeal to a new set of job applications and potentially up my game in terms of personal brand scope.
Project Goal:
Uses:
print design, social media design, web design, apparel & merchandise design
Programs Used:
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
2022 logo
2023 logo
My previous logo was meant to portray that I am fun; that I can 3D model, and that I have a sense of nostalgia to my work. I am still all of those things, but wanted a logo that would translate better to print and also show that I am both practical and imaginative. I am also a trained calligrapher and wanted to incorporate that into my design with hand lettering that I based on the Amador typeface which is used throughout this site but with a human touch- something I feel a lot of design work in the corporate world lacks as of late. I scanned the lettering in, vectorized it and then used my previous logo typeface, bubblegum, and altered it to fit the rest of the type.
Here is my previous landing page
The most important thing I use my branding set for is to make a new, updatable resume. I like to make a two pager so that I have the option to send just the first page if a job application requires just that but to also have a second page available if it is allowed- I like my files to be flexible just like I am!
Click one of the images to view the PDF resumes and feel free to download at your leisure!
Here is the companion piece to the portfolio- the cover letter! I do write something completely different for each application, but I made a template that is branded and matches everything else!
This is a banner for Twitter and LinkedIn. It is also the base for the resume design! I sometimes play around with different oranges and browns on it.
I designed and later produced these shirts to promote my upcoming rebrand and to send to potential employers. I like to make merch for each portfolio launch to keep job applications fun!
Inspired by band tour T-shirts, these show the locations I applied for jobs in or visited in 2022-2023.
a sticker business card designed to be printed as a sticker (note: code is no longer valid)