buffalo field campaign subscription giving program

The Buffalo Backbone Subscription Giving Program was founded by the Buffalo Field Campaign (BFC) in 2022 to give subscribers the opportunity to help the wild buffalo of Yellowstone while receiving themed items and behind the scenes looks at buffalo restoration.

My role in this project was to create a color and black and white logo for the project, as well as images to represent subscription tiers and a visual package that could be used for various social media postings by the BFC.

Project Goal:

Uses:

print media, social media, website banners, digital assets

Programs Used:

create a logo and tier images to represent a new service being offered by an established organization

Pencil and paper, Adobe Illustrator, Adobe Photoshop, and Adobe InDesign

creating a logo

  • initial sketches 1

    I decided to be literal with my first stab at this design by sketching studies of buffalo spinal cords and thinking about how lettering might fit into it.

    Press the arrow to the right to continue the process!

  • initial sketches 2

    the second initial thought I had was a silhouette of the buffalo.

  • development

    Here is a sampling of the furthering of the silhouette design which I felt more confident in.

  • finalized design concepts

    in the end, I opted to combine both previous ideas to include the spinal cord (showing the unique strength of the buffalo) and the more recognizable silhoutte.

  • final design + color

    I cleaned up the previous design just a bit and then added color to the logo (palette was provided by the client)

tier membership illustrations

For this project, the tier names were predetermined so I researched each buffalo stage in order to make an image to represent each donation tier in a style that matches that of the logo- I also offered an inked version of each in my final deliverable package.

one pager deliverable

This one pager was intended to house as much information as possible about the program and was designed to be handed out at events. If I did it all over again, I would have asked permission to trim down some of the type to streamline the design a bit more!

these designs: where is it now?

All of the assets I created for this project still exist, alas in an edited format on the Buffalo Field Campaigns Website; linked here